Hourglass Experience
Project manage 8+ global integrated brand campaigns annually, leading 360 team through campaign executions from product development, to creative release across: experiential, CTV/OLV, OOH, organic & paid social, .COM, email, SMS, visual merchandising & retail.
2024 Launch Of ‘Barneys New York x Hourglass Pop Up’
2023 Launch Of ‘Unlocked Satin Creme Lipstick’
Engagement Metrics: 1.4B+ Media Impressions at launch | $+2M in sales at launch | #1 Lipstick in sales at launch on Sephora.com
2022 Launch Of ‘Ambient Soft Glow Foundation’
Engagement Metrics: 2B+ Media Impressions | 18 sold out events at pop-up over 6 weeks | WWD Beauty 2024 ‘Collaboration of the Year’ Winner
Engagement Metrics: 1.2B+ Media Impressions at launch | +39M earned global social impressions | Sales outperformed forecasting across all global retailers
Agency Experience
A sampling of advertising campaigns I account managed whilst a Brand leader at 72andSunny.
2021 smartwater (Coca-Cola Company)
smartwater | smartwater+ :30
smartwater | smartwater+ :15 w/ Gal Gadot
smartwater | Equity OOH w/ Gal Gadot
smartwater | Alkaline OOH w/ Ben Simmons
2020 Supercuts
Supercuts | Comeback @KRF1391 :15
Supercuts | Comeback @Market :15
Supercuts | Stylist Recruitment Anthem
2020 Pluto TV
Pluto TV | Drop In :30
Pluto TV | Security :15
2019 Allstate Auto
Allstate Auto - Mayhem | St. Bernard :30 w/ Tina Fey
Allstate Auto - Mayhem | Mother In Law :30 w/ Tina Fey
2017-2019 eBay
eBay NA | 2019 Spring Refresh :15 w/ Emily Schuman
eBay Global | 2018 Holiday :30
eBay NA | 2018 iPhone Selling :15
eBay NA | 2017 Holiday Delivery :15
2017 Dropbox
Dropbox | 2017 Creative Energy Anthem
Dropbox | Co-Creation OOH - Fierce Energy
Dropbox | Co-Creation OOH - Magnetic Energy